The Visual Archive

Creative Thinking and Making

September 12, 2019
by Pascal
Comments Off on WEEK 3 | VISUAL NARRATIVE — PRINTING SHOULD BE INVISIBLE (?)

WEEK 3 | VISUAL NARRATIVE — PRINTING SHOULD BE INVISIBLE (?)

→ PREPARE
Design 3 Mini-Zines using the one-page folding instructions. Each Zine has 8 pages and a poster on the back.
You can use as many pictures as you want for each zine but they have to come out of your visual archive. You can crop and edit the images. Feel free to add new images to your archive but they have to be yours!

In case this is your first semester at Parsons, it might be enough of a challenge to create the digital files and get them actually printed. If this is your senior year, think about paper you always wanted to work with or even experiment with a printing technology that is new to you (e.g. our risograph).

Zine 1
Images are organized by formal aspects.

Zine 2
Images are organized by content.

Zine 3
Read “Beatrice Warde (1932) Printing Should Be Invisible [printed 1937]” (find it in our shared google drive)
Use text from this reading—letters, words, sentences, or full paragraphs—and create a narrative with these excerpts and selected images.

→ Also bring your Visual Diary book.


The Typographische Monatsblätter was one of the most important journals to successfully disseminate the phenomenon of ‘Swiss typography’ to an international audience. This is less about the typography but about the sequencing of covers.

→ Additional Introduction to the grid:
Ellen Lupton explains the history and usage of the grid
An Introduction to Grids and How-to by Andrew Maher

→ More inspiration
http://www.newworkmag.com/
http://microhabitats.org/

September 5, 2019
by Pascal
Comments Off on WEEK 2 | 10 Visuals, 20 seconds each.

WEEK 2 | 10 Visuals, 20 seconds each.

→ PREPARE
For each of your 10 images, find another 9. That gives you 100 images related to your research inquiry. 10 images out of your 100 need to be your own!

Out of your 100 images, print:
24 images size 4×3 inches
3 images 8×6 inches

You are free to choose which images you print and you can use the provided templates but don’t have to. Make sure to crop all images. Don’t edit them yet. Use them as found.

We are still at an early phase. You can change topic, images, ideas, perspectives whenever you want.

→ READ these two articles:
1—”Fuck Content” by Michael Rock
https://2×4.org/ideas/ (scroll down)
2—”Grid Systems” by Josef Mueller-Brockmann, pp10-12
Find it in our google drive.

Inspired by the readings, come up with 10 ways to organize 24 pictures. Don’t do it! Write them down in single-line instructions and add these to the google doc “Instructions” in the folder week 2. Your instructions can be based on content or form.


August 28, 2019
by Pascal
Comments Off on WEEK 1 | FROM TOPICS TO RESEARCH

WEEK 1 | FROM TOPICS TO RESEARCH

This class explores the relationship between form and content: How is meaning constructed and communicated through visual language? Through observing, collecting, analyzing, writing, and form making, students apply design processes involving visual research, concept generation, and craft skills. 

Driven by research interest, you will use digital and analog means to build visual archives. These collections are approached as a resource of critical inquiry and to respond to current socio-political issues. 

So, what is your research interest?

→ PREPARE
A Pecha Kucha presentation (10 images, no Text, PDF, upload to the shared google drive into the folder week 2: PECHA KUCHA) and be able to talk about each image you select for 20 sec. Make a test at home. There are two options:

1. If you already have an area of interest (maybe based on your previous education), this presentation should cover diverse aspects of it. Don’t limit yourself. Broaden up.

2. If you do not have a specific area of interest, select 10 things that you consider relevant for living in 2019.

Add one last page to your PDF with the following sentence and fill in the blanks:
I am studying ___________ because I want to find out who / what / when / where / wether / why / how ____________

→ READ
John Berger: Ways of Seeing, pages 7-10 (min)
Hillary Collins: What makes a good research topic?

→ BRING
Your Visual Diary

→ Martin Venezky’s Appetite Engineers Promotion Book

Examples for Visual Diaries:
→ Lance Wyman: The Visual Diaries 1973—1982. Every day Lance Wyman documents his creative process in his black “designlogs”. Help us publish Lance Wyman: The Visual Diaries.
→ More of a sketchbook. Paula Sher’s Typography Sketches

Occupied Mono was developed for a final year typography research project at The Queensland College of Art by Luke Robertson and Aaron Gillett.